I was forwarded an email a couple of days ago containing a viral video, and I think it’s a good time to discuss them as this is a great way for advertisers to promote products through WOM. With the innovations of Twitter and YouTube, viral videos are able to reach a wide array of audiences in usually humorous ways. While a lot of viral videos are shot my amateurs (like the Numa Numa Guy video), I’d like to focus on actual videos that promote products.
With that, here is the video that I received via email:
This video is being used to promote A&E’s new reality show Hammertime, starring MC Hammer and his family.
Some other viral videos spotlighting products are—
Cadbury Eyebrows
Durex Get It On
Yes We Can Barack Obama Video
The list goes on and on, but the outcome of these videos is evident--consumers watch them and send them along to friends, family, and colleagues. I think that advertisers need to take risks with these videos as it seems as those that are the most humorous videos are the most remembered.
References:
http://www.youtube.com/watch?v=TVblWq3tDwY
http://www.youtube.com/watch?v=t5sTBrs4fhQ
http://www.youtube.com/watch?v=jjXyqcx-mYY
http://www.youtube.com/watch?v=AwzN4633mpI
About Me
- eckramer
- Growing up in Atlanta, GA, I moved to New Orleans, LA to achieve my BBA in Marketing and Management from Loyola University New Orleans. After being displaced by Hurricane Katrina, I spent a semester at Georgia State University, but was able to return to New Orleans to achieve my degree. Following graduation, I returned to Atlanta to pursue a coveted career in advertising. Currently, I am working as an assistant traffic manager at a prestigious advertising agency. I am a self-motivated, organized, detail-oriented, advertising professional with a strong sense of project ownership and proactive approach to issue resolution. Although my background has been primarily focused on online media, I have the ambition to learn and master new technologies, processes, departments, and other innovative facets of the advertising industry including broadcast and print production, public relations, communications, and strategy. I interact with a variety of people, personalities, and overcome unique challenges on a daily basis in a highly-dynamic environment under strict deadlines. I am always looking to increase success for myself, my agency, and our clients.