Earlier this week I received one of the funniest video forwards from a coworker and was instantly compelled to voice my opinion on the client-advertiser relationship. Here’s the clip:
This video, called the The Vendor Client relationship - in real world situations, shows the cursed relationship of advertisers with their clients in an amusing way. Clients usually want more than what they are paying for, and advertisers, often do not want to perform services without being compensated—a simple concept that most (if not all) would agree with. But in the world of advertising, we often have to do some pro-bono work to stay on the client’s good side to retain business, and sometimes also to showcase other services that we can provide to increase business.
However, the fact still remains—in order to produce captivating messages for a client’s customers, clients must understand that an agency is only as good as the people at the agency who produce and manage their messaging.
Advice for Clients--
Compensate your agency, and you'll be better able to build your brand.
Advice for Advertisers--
Produce good work to better build your clients' brands and they will compensate you for your efforts.
About Me
- eckramer
- Growing up in Atlanta, GA, I moved to New Orleans, LA to achieve my BBA in Marketing and Management from Loyola University New Orleans. After being displaced by Hurricane Katrina, I spent a semester at Georgia State University, but was able to return to New Orleans to achieve my degree. Following graduation, I returned to Atlanta to pursue a coveted career in advertising. Currently, I am working as an assistant traffic manager at a prestigious advertising agency. I am a self-motivated, organized, detail-oriented, advertising professional with a strong sense of project ownership and proactive approach to issue resolution. Although my background has been primarily focused on online media, I have the ambition to learn and master new technologies, processes, departments, and other innovative facets of the advertising industry including broadcast and print production, public relations, communications, and strategy. I interact with a variety of people, personalities, and overcome unique challenges on a daily basis in a highly-dynamic environment under strict deadlines. I am always looking to increase success for myself, my agency, and our clients.