Last week, Microsoft launched their new “Decision Engine,” Bing, which has produced quite a bit of buzz in the online market place and is rumored to be the search engine of the future. Bing promises to help searchers solve problems faster by generating a list of query results by automatically grouping search results. Here are some of their televisions spots:
Cell Phone: http://www.youtube.com/watch?v=6jMt6saTqq4
Hawaii: http://www.youtube.com/watch?v=ZSkaTcjDIMk
Bing is boosting Microsoft’s market share driven by the above commercials, radio spots, and several sponsorships (including Hulu.com).
Although I like Bing, I don’t find it all that much different from any of the other search engines—Google and Yahoo. I like the layout of Bing—the way it lists related and recent searches on the search page, but unfortunately, I don’t think Bing is worth all of the hype—or at least not any more hype than another of the other search engines. It just provides another way for users to access information that’s already out there.
I encourage you to check Bing out for yourself and give it a try. Although I’m not quite ready to change my preferred search engine to Bing, I’m looking forward to new search innovations and a better way to glean information from the Net.
References:
http://www.adweek.com/aw/content_display/news/digital/e3i6ec2932c7d29e99230c700de963b715b
