Like many, my homepage is set to Google.com (or rather iGoogle). On a regular day, I probably make about fifty or more Google searches for a variety of purposes—checking traffic, news, weather…the list goes on and on. However, how are my searches, as a consumer, being tracked? The answer (in Google at least) is in a tool called Google Insights.
According to a FastCompany article, “Google Insights is a very useful online tool allowing you to get search volume information about any topic.” Based on the assumption "where there is search there is interest.” The site is able to break down information based on keyword, location (country, state, metro area, etc.), related searches, and also supplies relevant media stories that might explains spikes in searches.
Google Insights is a valuable tool for marketers—especially when looking for looking for keywords for paid search advertising. For example: I put in the terms “Internet” and “Media” and the data seems to somewhat flow together—indicating that people who are looking for the term Media are also looking for the term Internet.
Search marketers need to take the information gleaned from Google Insights with a grain of salt. While Google Insights shows us terms and keywords that people are searching for they give us a hypothetical correlation.
References:
http://www.fastcompany.com/blog/chris-dannen/techwatch/what-are-googlers-googling
http://www.millionclues.com/problogging/blog-tips/find-popular-search-keywords-trends
http://www.google.com/insights/search/#
About Me
- eckramer
- Growing up in Atlanta, GA, I moved to New Orleans, LA to achieve my BBA in Marketing and Management from Loyola University New Orleans. After being displaced by Hurricane Katrina, I spent a semester at Georgia State University, but was able to return to New Orleans to achieve my degree. Following graduation, I returned to Atlanta to pursue a coveted career in advertising. Currently, I am working as an assistant traffic manager at a prestigious advertising agency. I am a self-motivated, organized, detail-oriented, advertising professional with a strong sense of project ownership and proactive approach to issue resolution. Although my background has been primarily focused on online media, I have the ambition to learn and master new technologies, processes, departments, and other innovative facets of the advertising industry including broadcast and print production, public relations, communications, and strategy. I interact with a variety of people, personalities, and overcome unique challenges on a daily basis in a highly-dynamic environment under strict deadlines. I am always looking to increase success for myself, my agency, and our clients.