It’s a big deal for advertisers—print is a disappearing medium, and literally in the case of newspapers a shrinking one. I was ready the newspaper at home the other day—and I noticed (1) how few pages were in the actual paper, and also how the actual page size has decreased in width. The width of the Atlanta Journal Constitution must be fifteen inches wide, when it probably was closer to twenty several years ago.
It’s been coming for a while—the death of the newspaper. While this traditional form of media still provides valid journalism, the Internet has revolutionized the industry. By the time newspapers are printed, the information is old—at minimum a full day! With the Internet—information is fresh. Blog articles can be written and published in a matter of minutes; with Twitter, information is virtually streaming live.
So what are advertisers to do with a budget set aside for print? I think it’s wise to invest in online advertising. Blogs, Twitter, Social Networking Sites (Facebook, MySpace, etc.) are the wave of the future and are sure to replace print in the near future for consumers to gain information (and for many consumers online media already does). In addition to the consumer shift to online, online advertising can prove ROI with tracking programs from EyeBlaster, DoubleClick, Google, etc.
References:
http://adage.com/mediaworks/article?article_id=136512
http://www.informationweek.com/blog/main/archives/2009/02/death_of_local.html;jsessionid=SD3TBG0MHNDOWQSNDLRSKHSCJUNN2JVN
About Me
- eckramer
- Growing up in Atlanta, GA, I moved to New Orleans, LA to achieve my BBA in Marketing and Management from Loyola University New Orleans. After being displaced by Hurricane Katrina, I spent a semester at Georgia State University, but was able to return to New Orleans to achieve my degree. Following graduation, I returned to Atlanta to pursue a coveted career in advertising. Currently, I am working as an assistant traffic manager at a prestigious advertising agency. I am a self-motivated, organized, detail-oriented, advertising professional with a strong sense of project ownership and proactive approach to issue resolution. Although my background has been primarily focused on online media, I have the ambition to learn and master new technologies, processes, departments, and other innovative facets of the advertising industry including broadcast and print production, public relations, communications, and strategy. I interact with a variety of people, personalities, and overcome unique challenges on a daily basis in a highly-dynamic environment under strict deadlines. I am always looking to increase success for myself, my agency, and our clients.