Lookout internet providers…there’s a new kid on the block, and it’s sure to be the wave of the future.
Clear is a new ISP that allows consumers the portability and flexibility to access the Internet wherever they go (up to a 12 square mile radius in Atlanta, Portland, and Las Vegas—other cities are coming soon) either at home or on the go. According to several reviews, it’s speedy, affordable, and an excellent alternative to traditional ISPs.
Clear operates on Wi-Max powered by Motorola, and I’m actually really surprised that this technology isn’t being exploited. Seriously—the thought of ALWAYS being able to get online is a tech/web junkie’s fantasy. To me, the thought of accessing Twitter, Facebook, email, news, my blog, and more anywhere in the city, is simply mouth watering.
Even more appetizing is the opportunity for advertisers—the more consumers that use Clear, the more ads that can be served to mobile devices, computers, PDAs, etc. Now, the challenge is to get this group of consumers to see, interact, and take the next steps with relevant advertisements based on their wireless Internet status.
Clear is definitely the way of the future and be available to consumers on a micro level at first (i.e. citywide or statewide) and will progress eventually to a macro level (i.e. national or worldwide) with internet access being at little or no cost to the ultimate consumer. With this macro-Internet, I think that online sessions should be sponsored by products—similar to the way online videos are today (for example, before logging onto the Internet, a consumer would see a 15-20 second pre-roll advertisement before continuing onto his/her desired homepage).
Whatever the future holds, I think that the future is Clear—wireless is the way of the future. Consumers are demanding that technology and information travel with them wherever they go, and Clear is the first real product that allows them to do that.
I look forward to trying Clear myself!
References:
http://www.youtube.com/watch?v=3NsLAQPplOU
http://www.wwpi.com/networking/networking/7233-clearwire-introduces-clear-4g-mobile-internet-service-in-atlanta
Clear is a new ISP that allows consumers the portability and flexibility to access the Internet wherever they go (up to a 12 square mile radius in Atlanta, Portland, and Las Vegas—other cities are coming soon) either at home or on the go. According to several reviews, it’s speedy, affordable, and an excellent alternative to traditional ISPs.
Clear operates on Wi-Max powered by Motorola, and I’m actually really surprised that this technology isn’t being exploited. Seriously—the thought of ALWAYS being able to get online is a tech/web junkie’s fantasy. To me, the thought of accessing Twitter, Facebook, email, news, my blog, and more anywhere in the city, is simply mouth watering.
Even more appetizing is the opportunity for advertisers—the more consumers that use Clear, the more ads that can be served to mobile devices, computers, PDAs, etc. Now, the challenge is to get this group of consumers to see, interact, and take the next steps with relevant advertisements based on their wireless Internet status.
Clear is definitely the way of the future and be available to consumers on a micro level at first (i.e. citywide or statewide) and will progress eventually to a macro level (i.e. national or worldwide) with internet access being at little or no cost to the ultimate consumer. With this macro-Internet, I think that online sessions should be sponsored by products—similar to the way online videos are today (for example, before logging onto the Internet, a consumer would see a 15-20 second pre-roll advertisement before continuing onto his/her desired homepage).
Whatever the future holds, I think that the future is Clear—wireless is the way of the future. Consumers are demanding that technology and information travel with them wherever they go, and Clear is the first real product that allows them to do that.
I look forward to trying Clear myself!
References:
http://www.youtube.com/watch?v=3NsLAQPplOU
http://www.wwpi.com/networking/networking/7233-clearwire-introduces-clear-4g-mobile-internet-service-in-atlanta
