It’s a well know fact: I break technology. I don’t really think that I’m breaking all things electronic, but rather, I think that I am testing them to the limits. Unfortunately, this usually renders all things mechanical that I handle useless and otherwise broken. Last week, for the fifth time in my entire cell phone life, my cell phone leaped from my hands and went crashing to the ground. This tragic act of cellular suicide triggered a thought—is it time to upgrade to an iPhone or Blackberry?
From my understanding, cellular phone usage is increasing, especially with the rise of wireless technology—specifically applications (apps). My issue is and always has been how connected to “the world” do I want to be? Currently, my phone plan is basic. I don’t text, I don’t surf the Internet, and I have no apps. Although economical, it’s not the best for my social life or connecting to the world around me. So why should I make the next technological step into the 21st century with an iPhone or Blackberry?
According to Did You Know 4.0, a popular YouTube video, there are over one trillion pages, in the last five years, online readership has grown thirty million readers, and sites like Twitter, YouTube, and Facebook are social media phenomena. However, cell phones, iPhone, Blackberries, and various other Internet providing phones, are allowing people to become more connected with one another, the world, and with brands and advertising messages. It is even predicted that by next year (2010), the cell phones will be the primary communication and connection tool to the Internet.
My joining the Mobile media trend surely in, but I think I’m up for the challenge not only as an advertiser, but also as a consumer. I am excited to view the world in a different way with knowledge, information, and Internet connection at my fingertips. I can’t wait to interact with applications, social networking, and more importantly what new innovations advertisers are producing to adapt to market trends and meet the needs of a growing mobile and Internet savvy audience.
Let’s hope that my new cell phones, regardless of its brand or capabilities, stays intact and away from my mobile misfortune. More to come on this topic.
References
http://www.fastcompany.com/blog/cliff-kuang/design-innovation/infographic-day-what-cellphone-provider-best-you
http://www.youtube.com/watch?v=6ILQrUrEWe8
http://www.apple.com/iphone/?cid=OAS-US-DOMAINS-iphone.com
http://www.blackberry.com/
About Me
- eckramer
- Growing up in Atlanta, GA, I moved to New Orleans, LA to achieve my BBA in Marketing and Management from Loyola University New Orleans. After being displaced by Hurricane Katrina, I spent a semester at Georgia State University, but was able to return to New Orleans to achieve my degree. Following graduation, I returned to Atlanta to pursue a coveted career in advertising. Currently, I am working as an assistant traffic manager at a prestigious advertising agency. I am a self-motivated, organized, detail-oriented, advertising professional with a strong sense of project ownership and proactive approach to issue resolution. Although my background has been primarily focused on online media, I have the ambition to learn and master new technologies, processes, departments, and other innovative facets of the advertising industry including broadcast and print production, public relations, communications, and strategy. I interact with a variety of people, personalities, and overcome unique challenges on a daily basis in a highly-dynamic environment under strict deadlines. I am always looking to increase success for myself, my agency, and our clients.